Sunday, 21 June 2015

Bullet For My Valentine video analysis


Bullet's video 'Riot' appears to show the genre characteristics linked to this genre of music.
The first time you see Matt, you appears to wear clothes that represent an alternative music genre, and the location in which he is first seen in is rough and "grunge".


Here when we see Moose, the background in which he plays the drums is dirty and looks like an abandoned building. These characteristics connote that they're using an old warehouse that doesn't belong to them, and also links to the song title 'Riot'. This makes them appear rebellious and further links in with the song title.
The wall behind Michael here also connotes the run down building.
All of these characteristics also make the video appear 'cheap' because the use of expensive effects and locations are not included and this helps further emphasise the grunge feeling of this music video.



 When the chorus kicks in and 'Riot' is sang, the visuals have a relationship with the lyrics because you can see a mass number of people gathering around Matt as they walk to their run down venue. This appears to be a riot and is further emphasised by the numerous camera shots showing it.
 It is also notable that all members of this Riot are wearing similar clothing styles, connoting a rock, metal or alternative audience. This will help me choose my audience for the microproduction.
Here is another shot that shows the riot walking down an alley. The alley appears dark, dirty, and the gates further emphasise the grunge of the scene. This is how the audience knows that (apart from the music, obviously) that this is a rock video.



These next two shots are a heavy indicator of the genre also because of the deep shadows and the bright contrast of the scene. Doing this creates shadows and sharp highlights and further gives this a grungy look.
The graffiti on the garage door also shows how messy the video was supposed to look. Instead of using a brand new shiny door, they used a rusty old one.
Linking back to my previous point, this emphasises the alternative music.


Here is a reference of looking through the eyes of a member of the crowd. This is used frequently in rock music videos and also links to the idea of a male gaze, showing the male viewpoint of this scene.





Here also demonstrates the genre of the music. Rock videos very frequently show the 'stage' of the performing band.
This shot here shows this characteristic (even though there is no stage, but this is due to the cheap look and props of the video.)



 Nearing the end of the video, when the lyrics "Here comes the sirens, here comes the law", two police officers approach the venue where the riot/gig is occurring. This shows a relationship between the music and the lyrics and is a good characteristic to use in this rock video.

This also further emphasises the title 'Riot' because the use of an abandoned building for riots or gigs has gotten the 
characters into trouble and requires 
police trouble.


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